The Client: Micro Concepts
The Brief: Micro Concepts, based near Cambridge, is a Computer Aided Design software reseller providing products and services around design solutions primarily for engineering and manufacturing companies. Services include training, support and consultancy to meet differing customer requirements, business challenges, and expertise levels.
Micro Concepts has been a reseller of Autodesk software for over 20 years and recently become a reseller for Siemens PLM (Product Lifecycle Management) software solutions.
The business is now in a position to develop focused acquisition campaigns for their new PLM division and asked Emerald Frog Marketing to create a new brand, marketing strategy plan, website and ongoing marketing communications for the next phase of the business’ growth.
Services provided by Emerald Frog Marketing:
• Marketing strategy plan and consultancy
• Website design and build
• Ongoing campaign management through our Virtual Marketing package
The Results: We worked on the brand strategy and website design and build for Micro Concept’s new Siemens Product Lifecycle Management division, MCPLM.
The project started with a full marketing strategy plan for the launch of the new MCPLM brand, identifying the target markets and messaging for each sector for Siemens PLM Teamcenter software solutions.
This was then developed further into brand creation and a website for the MCPLM division launch, working closely with Siemens brand guidelines and marketing materials and anglicising them for the UK market. We have also created a new website for the existing Micro Concepts business.
In addition, we are working with Micro Concepts to develop and deliver targeted acquisition and retention campaigns to launch the new MCPLM branding nationally.
The Testimonial: “At Micro Concepts we’re excited to be partnering with Siemens PLM to further increase our ability to help our customers achieve their goals and objectives. At Micro Concepts we are focussed on the value our relationship can bring to our customers and look for the same with our suppliers. Siemens are a leading global player in the engineering market whose attention to quality and expertise matches our own. To help us bring this new division to the attention of the market we needed the expertise of a like-minded company, able to fully interpret our strategy requirements. I’m pleased to say that in Emerald Frog we have found a business partner that match our ethos in delivering quality and value for their customers. We look forward to working with them on forthcoming campaigns.” Graham Harrison, General Manager, Micro Concepts Ltd.