The Client: Jordan Fitness
The brief: In 2012 Jordan Fitness approached Emerald Frog Marketing to manage their UK and European marketing and PR strategy. Jordan Fitness is one of the fitness industry’s market leaders in function fitness equipment and training with a global presence. Emerald Frog Marketing has extensive experience in fitness industry marketing and we work closely with Jordan Fitness as an extension of their in-house team.
Through our Virtual Marketing package, Emerald Frog Marketing is Jordan Fitness’ retained agency responsible for:
• PR and Communications strategy across the UK and Europe
• Copywriting including press releases, editorial, website news and features.
• Social media strategy and implementation
• Management of the Jordan Fitness advertising strategy
• Creative and branding consultancy
• Event project management
• Managing fitness industry publications and marketing suppliers
• Sponsorship campaign management
The results: The implementation of Emerald Frog Marketing’s PR and marketing strategies has seen Jordan Fitness enjoy increased coverage across the health and fitness, sport and leisure industry media and mainstream consumer publications.
Editorial has covered high profile contract wins, new products, training features and event news.
Through engaging sponsorship opportunities, Jordan Fitness has also increased their brand awareness in the pro boxing, Mixed Martial Arts, swimming and sports sectors.
Emerald Frog Marketing refreshed the Jordan Fitness brand to a more contemporary and dynamic feel that matches the Jordan
Fitness culture and products. This brand refresh is evident across all aspects of their advertising and event materials.
By working as the main point of contact for all publication and third party suppliers, Emerald Frog Marketing has ensured that the sales team at Jordan Fitness are able to concentrate on their customers and delivering first class service; whilst Emerald Frog Marketing increase brand awareness and sales leads.
The testimonial: “Emerald Frog Marketing provide us with a fantastic marketing and PR service, working on a retainer basis through their Virtual Marketing Package. Their excellent handling of all our advertising, public relations, graphics, social media, blogging and media relations continues to drive our presence as a market leader across the UK and Europe. Emerald Frog Marketing’s experience in the health and fitness industry means they really understand our business and know how best to promote our brand. We highly recommend their services.” Zak Pitt, Sales Director, Jordan Fitness