The Client: Ewing Associates
The brief: Ewing Associates required a rebranding to update their outdated marketing materials. Established for over 20 years, the financial advisers based in St Ives, Cambridgeshire specialise in corporate and personal financial planning. Ewing was also keen to increase their web traffic through a new website and to promote awareness of their services though ongoing PR and marketing communication campaigns.
Emerald Frog Marketing works with Ewing Associates through our Virtual Marketing Package providing monthly marketing communication support. We’ve delivered the following marketing tactics for Ewing Associates:
• Design, build and copywriting of new website
• New logo, strapline, brochure, stationery, flyer and event graphics
• Monthly blog updates that adhere to strict financial regulations
• Social media consultancy and training
• Press releases to local and regional press
• Corporate photography
The results: Ewing Associates required a new website as part of a brand refresh project. The new website provides clear, uncomplicated information on the financial products and services available and is designed to appeal to a wider target market and encourage younger investors.
Their aim is to re-assure existing clients that they are moving forward and investing in the company, but also to attract the next generation of clientele. We worked with Ewing Associates to come up with a brand that exudes heritage and trust (very important in the world of investment) and also one that would appeal to those just starting out in life with either a new business, family or simply looking for the best financial planning options.
In addition to a new website, we also created new, more contemporary logo that will be used across all future marketing materials and campaigns.
Ewing Associates already have a strong, positive reputation and we wanted to reflect this in the look and feel of their new brand. By introducing a new colour palette, a range of brand images and an easy to use, clear website, Ewing Associates’ marketing is now high impact, modern, and appealing to a much wider target audience
The testimonial: “We engaged Emerald Frog Marketing due to their excellent track record in marketing and because they were new to the financial services sector. As a result they have approached our campaigns and brand materials with fresh ideas and creativity. Emerald Frog Marketing impressed us with their research on our business prior to our initial meeting. They producing visual concepts and demonstrated expertise and enthusiasm throughout our various marketing and PR projects”, Brian Smith, Ewing Associates