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The Project: East Cambs Business Boost 2017

The Brief: 

East Cambs Business Boost 2017 is a project produced by East Cambridgeshire District Council’s Enterprise East Cambridgeshire team, The Greater Cambridge Greater Peterborough LEP, Cambridgeshire Chambers of Commerce, the Federation of Small Businesses and Emerald Frog Marketing at The Maltings in Ely.

The concept was to provide a unique event to bring together 100 local small and medium-sized businesses from across the region. The event would consist of networking, business support clinics headed up by Signpost 2 Grow (the LEP’s free business signposting service) and exhibitors from the Cambridgeshire area.

The team approached Emerald Frog Marketing to assist with organisation of the event and marketing and PR to local business, before, during and after the event.

Services provided by Emerald Frog Marketing:

• Logo and branding (working with partner Cambridge Web Solutions)
• Marketing strategy
• Social media management
• Web page design and hosting
• Publicity flyers, event materials and banners (working with partner Cambridge Web Solutions)
• Public relations
• Sponsorship packages
• Event management

The Results: 

The event was a huge sucess and quickly sold out, with 227 businesses attending the day and received a flood of positive feedback comments.

Keynote speakers, Microsoft and Google, delivered engaging and insightful sales and marketing masterclasses to help local businesses boost their activities and the event will be opened by Lucy Frazer MP, with James Palmer Mayor of Peterborough and Cambridgeshire, also speaking.

The success of this event has paved the way for East Cambs Business Boost to become an annual event.

The Testimonials:

“I worked with Jo Evans at Emerald Frog to deliver the very first East Cambs Business Boost event. The event was the biggest business event that East Cambridgeshire has seen in 2017. Without the professional, innovative and collaborative nature of Jo, this would not of been such a success! she not only delivered what we set out to achieve as a team, but she also used her own initiative to make the event even more of a success! We originally set out to get 100 businesses along to the event. We had 227! We will definitely be working with Jo and Emerald Frog again. I truly can’t recommend her enough.” Joe Watson, Signpost 2 Grow Navigator, Greater Cambridge Greater Peterborough Enterprise Partnership (LEP)

“The success of the initial East Cambs Business Boost was a great team effort but Jo’s energy in her part of organising the event and promoting it was instrumental in its success. A sell-out and the success has been demonstrated with superb feedback.” Alan Todd, Chair of the FSB Greater Cambridge.

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