The Client: Barenaked Foods
The Brief: Barenaked Noodles from Barenaked Foods are a revolutionary low carb, high protein, gluten free alternative to pasta and noodles ideal for weight management. In August 2013, Bare Naked Foods’ Managing Director, Ross Mendham, appeared on BBC television programme Dragons’ Den and, after a dramatic pitch, secured investment from entrepreneur Peter Jones as business partner. Barenaked Noodles are now available in Holland and Barrett stores across the UK and will also soon be available in Boots’ stores nationally.
Emerald Frog Marketing is providing Barenaked Foods with the following PR and marketing on a retainer basis through our Virtual Marketing package to provide:
- PR and Communications strategy across the UK
- Copywriting including press releases, editorial, website news and features.
- Management of the Bare Naked Foods advertising strategy
- Creative and branding consultancy
- Event project management
- Managing publications, media enquiries and marketing suppliers
- Sponsorship campaign management
The Results: Emerald Frog Marketing won the Barenaked contract in December 2013 and has already secured PR across local, regional and industry media coverage for the Barenaked Foods brand. We are also liaising with national media and television regarding this hugely popular product to ensure the brand profile builds in the UK and across Europe.
Emerald Frog Marketing has also brokered celebrity sponsorship deals for the Barenaked Foods brand and publicising the launch of new products as they are developed.
The Testimonial: “Barenaked Foods is delighted to have Emerald Frog Marketing on board as our PR agency. We chose Emerald Frog Marketing for their great reputation and experience and they went the extra mile with their pitch, creating a national PR and marketing strategy across specialist and consumer markets. I look forward to working with Emerald Frog Marketing to develop the Barenaked Foods brand both nationally and into Europe”
Ross Mendham, Managing Director, Barenaked Foods