The Client: ASL
The brief: Automated Systems Group Ltd in Bar Hill, Cambridge contacted us for help with their PR and Marketing. Founded in 1991, ASL is one of the largest independent reprographic and print solution suppliers in the UK so needed support to produce a website and marketing materials to reflect their excellent reputation.
Emerald Frog Works with ASL through our Virtual Marketing Packages providing monthly marketing and PR support.
Through our Virtual Marketing package, Emerald Frog Marketing is Jordan Fitness’ retained agency responsible for:
• Marketing and PR strategy
• Design and copywriting of the new website
• Internal branding wall graphics
• Direct mail campaigns
• Email campaigns
• Press releases to local, regional and trade press
• Social media consultancy and training
The results: ASL required a new website as part of a brand refresh project, the new website provides clear information on the services and products provided by ASL.
In addition to the new website we have created unique direct mail campaigns and worked with manufacturers such as Epson and Kyocera on joint branded campaigns.
The new internal branding at the ASL head office displays consistent and motivating messages to visitors and staff.
The testimonial: “At ASL, we’ve been working with Emerald Frog to develop our marketing across all areas – from PR to corporate identity to the web & social media. They have grasped our market quickly and got involved with our company at all levels to understand what works – and what doesn’t. They push ideas and proposals onto us, acting as our internal Marketing department, and deliver on time and on budget. They provide realistic marketing in a world of trendy and jargon-filled marketing doublespeak – and we like that.” Mark Garius, Managing Director, ASL Group Ltd