We marketing types are generally positive in our approach, but there is a darker world that lurks under our cheerful exteriors.
With Halloween upon us, we have compiled some truly terrifying marketing facts that will chill you to your bone.
Facebook and Twitter are considered ‘Old School’ by the younger demographic and Instagram was the fastest growing social media platform in 2015. (via makeuseof.com)
According to e-Marketer there were over 77 million Instagram users in the US last year – meaning 1 in 3 people are using the platform (Via e-marketer)
Pinterest is made up of over 42% female users – the only social media platform with a vastly female majority. (via makeuseof.com)
For the 18-49 age group, YouTube has greater reach than any cable network and is also overtaking cable TV in terms of popularity and demand! (via makeuseof.com)
Companies completely ignore 70% of Facebook questions. When Facebook followers post their questions, only 30% of them receive answers. (via Social Bakers)
Half of all LinkedIn users are likely to buy from a company having previously engaged with them on the platform. [via LinkedIn]
75% of likely buyers use social media in the buying process (via IDC)
52% of small businesses regard social media as a critical tactic in marketing their product or service. (via Salesforce)
78% of people watch online videos every week whilst 55% watch videos everyday. (via Hubspot)
47% of B2B buyers digest 3-5 pieces of content before communicating with a sales person. (via DemandGen)
Companies that blog have 97% more inbound links than those who don’t. (via Stratabeat)
62% of users will leave a mobile site if the navigation isn’t clear or easy to use. (via Search Engine Watch)
75% of search engine users never scroll past the first page of results (via Hubspot)
Adding video to your emails can increase click-through-rates by 350%. (we’ve discovered!)
Last year, 21% of marketers claimed email was the most indispensable platform to utilise, but in 2016 it’s dipped to 13%. (via Marketing Charts)
And finally, if you have never considered digital marketing before then consider this fact:
More people own a mobile phone than a toothbrush. There are over 7 billion people in the world. An estimated 3.7 billion of them own mobile phones, but only around 3.5 billion own toothbrushes. (Consumer Technology Association)
But please, don’t use this fact as an excuse play Pokemon Go instead of looking after your teeth.